The Massachusetts Veterinary Medical Association (MVMA) is leading a statewide effort to increase pet safety through a special program that encourages pet owners to microchip and register their pets. On September 25, veterinarians throughout Massachusetts will offer the service at a special rate of $20 per pet that includes both the microchip and registration. To participate, pet owners must sign up by September 13 online at www.massvet.org by selecting "Pet Owners" and clicking on the "Click here" section or by calling 508-460-9333. Pet owners will be able to select the veterinary clinic where they want to have their pets' microchips implanted and schedule the appointment.Microchipping helps ensure a pet can always be identified and returned to its owner should it become lost. Microchipping is a permanent form of identification; each microchip has a unique identification number. Registering the microchip number with owner contact information in a national pet recovery database such as HomeAgain is a critical step in identifying and contacting a pet's owner when a lost pet is found and scanned for a microchip.
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