40% of pet owners now feed their pets up to three portions of fruit and veg a day and according to the new research by pet insurer LV= there are now more than 145,000 cats and dogs in the UK on a vegetarian diet.
In turning their animals vegetarian, these pet owners are following celebrity dog-owners such as Alicia Silverstone* and Paul McCartney** who feed their dogs a vegan and vegetarian diet respectively.
One of the main reasons for the trend in vegetable heavy diets is the perceived health benefit, with 42% of pet owners who have increased the number of vegetables in their pets’ diet saying they have done so to improve the health of their animal.
16% of pet owners said they simply follow Government nutritional advice for humans, such as eating five portions of vegetable and fruit a day, and apply it to their pet.
According to the report from LV=, […]
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