Although cats are often thought of as ‘top dog’ in the world of social media, new research by The Co-operative Insurance reveals that dogs lead in the popularity stakes.
The research uncovers that over a year the average dog owner, take an astonishing 527 pictures and selfies of their pooches, compared to cat lovers, who notch up an average of 482 pictures and selfies over the same period.
And the research shows that whilst two fifths (40%) of cat owners regularly post pictures and updates of their cats on social media, this is topped by almost a half (45%) of dog owners doing likewise.
The findings also highlight that dogs are also ahead of cats, but only by a whisker, when it comes to having their own dedicated social media presence. Overall the results show almost 1 in 4 dogs (24%) with Instagram the favourite route to share their dog’s adventures.
According the research, pet owners in London, the Midlands and the North East are the most active in promoting their pets on social media.
The enthusiasm people have for their pets, is further evidenced by almost two thirds of pet owners (64%) admitting they spoil their animals. Cat owners cite the ‘independence’ of cats as the best thing about their pet, whereas dog owners value most the ‘companionship’of their pooch.
Despite the affection that people clearly have for their pets, the results do also highlight that the majority of pet owners haven’t got pet insurance, with only 38% of cat owners and 55% of dog owners having insurance in place for their pets.
Andrew Nevitt, Pet Insurance Manager at The Co-operative Insurance comments:
“These findings show that dogs very narrowly come ahead of cats, on the social media front. We are a nation of pet lovers, and people clearly enjoy showing off their pets. The ease of being able to regularly share updates and photos of pets with friends, family, and wider circles on social media means this is a trend that is likely to continue.
“However given the important role that pets play in many families’ lives, it is important that people also give adequate consideration to their wellbeing and ensure they have insurance in place, to cover against any unexpected eventualities such as trips to the vet.”