A 44-year relationship came to a very public end yesterday as Pedigree announced it would no longer be sponsoring Crufts dog show, the flagship event in the dog show calendar.
Pedigree released a very brief statement explaining its decision but it has done nothing to dampen speculation in the media today that the decision is linked with the highly negative publicity surrounding Crufts following the explosive Pedigree Dogs Exposed documentary.
Some reports have claimed the sponsorship to be worth in the region of £1.5m although this information is not confirmed.
So where does this leave Crufts and more interestingly, will this move be a precursor to a decision the BBC has yet to reach on whether or not to continue broadcasting the event?
The BBC and the KC’s relationship has shown signs of great strain ever since the broadcast of Pedigree Dogs Exposed. The KC’s secretary Caroline Kiso went as far as to say […]
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