Pedigree: Good, Honest Food (at £7m) But Will YOU Feed it Now?

Mars is relaunching its Pedigree dog food brand in a staggering £7m marketing blitz. The firm claimed the relaunch is designed at increasing “consumer trust” in the brand. The campaign tags the product as “Good Honest Food” and the firm is claiming it to be the biggest

Source: DogMagazine.net – the K9 Magazine blog

Pedigree: Good, Honest Food (at £7m) But Will YOU Feed it Now?

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