the dog news stories you need to read

Social Navigation

Kennel Club’s Pet Insurance Division Sold to Swedish Company

UK Dog News

PetPartners, one of the leading providers of pet insurance in the UK, with the Kennel Club Healthcare Plan and Crufts Pet Insurance brands has been acquired by Sweden’s leading animal insurance company, Agria Animal Insurance. 

The deal was closed on the 30th March and will bring a whole host of benefits to UK pet owners while providing an excellent platform for the development of products and services, as well as promoting the benefits of pet ownership. 

Agria sought an alliance with PetPartners and the Kennel Club as its ethic is to seek association with the most influential animal organisations. The Kennel Club Healthcare Plan is the most comprehensive insurance policy for dogs offered by PetPartners, insuring tens of thousands of dogs and cats each year.  

Agria is well established within ‘dogdom’ and already has alliances with organisations such as the Swedish Kennel Club, The Norwegian Kennel Club, the Swedish Veterinary Association, and major animal hospitals. With a 62% market share in Sweden, the company is by far the biggest in the Swedish animal insurance market. 

Said Rosemary Smart, Chief Executive of the Kennel Club, “The Kennel Club is delighted to enter into this alliance with Agria and very much looks forward to working with our new partner to continue the rapid growth of our insurance schemes, whilst positively gaining from the innovative work done with Agria and the Swedish Kennel Club” 


Anders Mellberg, Managing Director of Agria International concluded, “This is the first step in our strategic plan to grow internationally and we value very highly developing our relationship with the Kennel Club. The market in the UK is similar to the markets in Sweden and Norway with regards to responsible owners and superior veterinary care, so we are looking to the future with confidence and excitement.”   

Agria is a specialist company within the Länsförsäkringar Alliance. Länsförsäkringar, with 24 independent regional insurance companies, and the jointly owned Länsförsäkringar AB, is Sweden's only customer-owned locally established banking and insurance alliance. Länsförsäkringar offers a broad range of policies and financial services for companies and private individuals. Länsförsäkringar has achieved the highest customer satisfaction in the areas in both banking and insurance in Sweden. 

Dog News by Email
Enter your email address below and never miss out on the latest, most important dog news: