The Advertising Council, in partnership with The Humane Society of the United States and Maddie’s Fund, announced today the launch of The Shelter Pet Project, a national public service advertising (PSA) campaign, designed to encourage pet lovers throughout the country to make shelters their first choice for acquiring companion animals. The Shelter Pet Project is the first national PSA campaign to bring together the largest animal welfare organizations and many shelters across the country for one unified goal – to increase pet adoption.
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