Butcher’s Pet Care is teaming up with pub company Brakspear for a campaign offering a ‘doggy menu’ in pubs. The month-long campaign kicks off on 23 July in two Brakspear pubs and will offer pub-goers’ canine companions a selection from the iconic family-owned pet food company’s new ‘Meaty feasts’ chunks in gravy recipes and ‘Special Fayre’ chunks in jelly range.
The pubs involved are the Five Alls near Lechlade, Gloucestershire and the Catherine Wheel in Goring-on-Thames, Berkshire – both of which are popular with dog walkers taking advantage of the pubs’ dog-friendly policy after enjoying a walk in the countryside.
Dog owning visitors should ask to see the ‘doggy menu’ when they order food.
The month-long campaign will see a ‘doggy menu’ offered alongside the gastopubs’ human one, giving family hounds the chance to chomp when their owners sit down for a meal. The food will be served in specially-made Butcher’s branded bowls and dogs will be able to take their pick from nutritious meals such as mouth watering ‘Liver & Garden Veg’ chunks in gravy and ‘Chicken & Beef’ chunks in jelly.
Butcher’s and Brakspear believes that after a long walk it’s not just humans who will have built up a hearty appetite, our four legged friends will have as well. They also deserve the chance to relax and enjoy a hearty meal to refuel.
The campaign is promoting the new range of chunks in jelly and chunks in gravy recipes, which is hitting stores in newly-designed six-can multipacks. With its famous slogan ‘Fit as a Butcher’s Dog’, which has featured on its packaging for nearly a quarter of a century on Butcher’s dog food. Butcher’s is a British family company with roots in farming and a strong heritage in pet nutrition and meat expertise.
Caroline Coombs, Brand manager at Butcher’s Pet Care said: “A family walk is a great way to strengthen that special emotional connection with your dog and stopping off at a country pub to enjoy a drink and bite to eat is a great British summer institution. Now dog owners can sit down to lunch happy in the knowledge their dog is enjoying their meal as much as they are. We’ve built our business on feeding generations of family dogs and all our recipes are naturally nutritious and contain all of the vitamins and minerals your dog needs to keep him healthy, happy and fit as a Butcher’s dog.”
Tom Davies, Brakspear’s commercial director, said, “Many of our pubs are located near popular walking routes and attract customers out to enjoy the countryside with their four-legged companions. For many dog-owners, being able to source a meal in the pub for their pet as well as for themselves will be an attractive option and we’re pleased to be offering the Butcher’s meals, which we hope will be a further boost to the dog-friendly reputation of our pubs.”
In the month of August, Butcher’s Pet Care is also lending its support to the third annual National Dog Adoption Month.