Dog Charity Marks 2012 With Gesture To Mark Olympic Heroes

As the country bids farewell to 2012, national charity Hearing Dogs for Deaf People is marking the end of an incredible year with a very special legacy of its own – naming an entire litter of puppies after key figures who have ‘inspired a generation’.

Following on from Lord Coe’s wish that the London Olympics would leave a lasting legacy, Hearing Dogs – who in 2012 celebrated their 30th anniversary – asked its staff to create its own legacy by naming new four-legged arrivals after key figures from the past 12 months.

Those commemorated in the litter, who will potentially go on to change the life of a deaf person, include puppy ‘Bolt’ – after the Olympic sprint champion Usain Bolt, ‘Bond’ – marking 50 years of James Bond films, ‘Jess’ – after heptathlon star Jessica Ennis, and ‘Ellie’ – named after the Paralympic swimming sensation Ellie Simmonds.

Meet ‘Jess’ named after Olympic gold medalist Jessica Ennis. Photo credit: Paul Wilkinson Photography. 

The Charity – who receive no government funding – hopes the public will create their own 2012 legacy by sponsoring the litter, helping to fund their journey to become a fully-fledged hearing dog of the future.

Once placed with a deaf person, hearing dogs not only alert them to a variety of everyday sounds – such as the alarm clock and door bell – but they also help to remove the isolation and loneliness that deafness can often bring.

To sponsor the litter, text ‘HDOG12’ followed by your amount (e.g. HDOG12 £10), to 70070. Or go to www.hearingdogs.org.uk/donate to find out more.

Your Dog’s REAL Age Isn’t What You Think It Is

If you’d like to find out how old your dog really is in human years (and why it’s important): Click here to learn more »