Dog Adoption Website Passes £9m Mark as 4,000th Dog is Rehomed

An innovative dog adoption website that launched just 2 years ago is celebrating today after successfully finding a new, permanent home for its 4,000 and 4,001st rescue dog.

The website, which is 100% free for shelters and adoption charities to make use of, has , with this latest landmark, unburdening the animal welfare industry of more than £9,490,000 of financial strain (1). was launched in January of 2007 in an attempt to provide a modern technological solution to an age old problem of trying to find new homes for abandoned dogs.

DogsBlog - dog adoption and rescue

Tragically, thousands of dogs are abandoned every year. It is estimated that there could be as many as a 100,000 dogs seeking new homes in UK rescue shelters at any one time.

Charlie and Millie (below), two 11 week old German Shepherd cross Collie pups, became the 4,000 and 4,001st dogs to find their way in to DogsBlog’s ‘Dogs Now Rehomed‘ category.

charlie millie

The company behind the website, K9 Media Ltd (publisher of, are keen to expand on the early success of the service.

Ryan O’Meara, editor in chief at K9 Magazine, came up with the concept for DogsBlog in the late 1990’s after watching popular animal rescue TV shows.

“I used to be fascinated with shows such as Pet Rescue where they would have a special appeal for a dog who had been looking for a home for years. At the end of each episode they would profile the dog and then the next day they would always ask people to stop calling because they’d had thousands of enquiries. This really amazed me because I always used to think, if there are thousands of people who wanted this dog, where were they for the past years whilst he’s been looking for a new home?”

A virtual window into the world of shelter dogs

“It dawned on me that it wasn’t the fault of the people who wanted to adopt a dog, it was simply a case that there was no way of just being able to quickly see all the different dogs looking for new homes unless you physically started to visit all the rescue centres one by one.

I was passionate that a service where all the dogs could be showcased in one location would be well received. I also knew that for every single person thinking about getting a dog, somewhere in a rescue centre would be that person’s perfect pet. It just so happened that in 2007 and the popularity of blogging, we were finally able to join up all the loose ends. Thankfully it’s worked superbly for all concerned.”

“The more people who see these dogs then the better chance they have of finding a home with a loving family. Prospective dog owners spend time looking at the site and can fall in love with the dog of their dreams” ~ Blue Cross, one of the charities involved with, is only too clear on the positive impact of the website:

Dog lovers agree.

Celebrity home improvement expert Linda Barker said of

“It really helps the new owner decide on the right dog for their circumstances in the comfort of their own home. This is how dog ownership should always start, what a fabulous service for the animal loving public who are wanting to adopt!”

A new feature for the site and one set to grow larger in 2009 is the addition of YouTube hosted videos of dogs looking for new owners.

In 2008, DogsBlog launched the first UK National Dog Adoption Month. A successful promotion which lead to the site recording a massive 227% rise in dog adoptions. co-founder Kim Bruce believes this extra innovation can get even more dogs into new homes:

“We launched to try and utilise the popularity of blog style websites, their ease of use and the user friendly way in which they allow information to presented and searched. It seemed a logical next step to add to this the popularity of videos and as it is now so simple to capture a short piece of video footage and broadcast it to a worldwide audience, we decided to experiment with a few small videos of dogs in shelters. The response was incredible with new homes being found literally within a day or two. Next year we will certainly be expanding this service.”

Users can search for dogs by age, breed type, geographic location or even by a range of character traits such as dogs that are good with children, dogs who like cats or dogs who would be suitable to perform jobs of work.

As the site moves forward the aim is to assist more dog owners who are having troubles with their pets and are considering the possibility of rehoming them. Efforts have been made to tackle the canine abandonment issue on both fronts; helping to get more dogs out of shelter and working toward ensuring less dogs are going in to the system by providing free, expert advice on common issues cited as a cause for rehoming such as destructive behaviour and separation anxiety. Key Facts at Feb 16th 2009:

Dogs Available For Adoption: 951
Dogs Now Re-Homed: 4026
Number of Breeds: 92
Number of Rescue Shelters: 151
‘Luckiest’ Dog Name: Max (this is the most popular name amongst rehomed dogs)
‘Unluckiest’ Breed: Greyhounds, followed by Staffordshire Bull Terriers are the most common breeds looking for new homes
‘Rarest’ Breed: Thai Ridegback. The less common ‘cousin’ of the more well known Rhodesian Ridgeback Quotes:

RSPCA Cambridgeshire Branch

“Since we registered with DogsBlog our rate of dog rehoming has dramatically improved –

particularly for the older or more hard-to-place dogs.”

Freshfields Animal Rescue

“Dogs who would normally be in our care for up to 6 months are now in perfect new homes within a week. That’s thanks to being on DogsBlog!”

Lurcher Link

“We are extremely pleased with everything at Dogsblog, we do get many calls from folks after seeing our dogs on there. Keep up the good work.”

Jerry Green Dog Rescue

“Dogsblog have proved to be very beneficial to Jerry Greens Dog Rescue. We have had a large amount of enquiries after someone has visited dogsblog and have been then referred to our main website for more information on Jerry Greens and the policies. We have found dogsblog to be a great ‘in between’ for people looking to adopt a dog who can visit the website and then get in touch to us. It benefits rescues by encouraging people to adopt rather than buy from expensive breeders and hopefully find their forever friend.”

RSPCA ‘Stubbington Ark’ Shelter

“The ethos and quality of go hand in hand with our own practices and

principles, so regardless of anything else, I think it is really great to keep hammering home, in as many ways as possible and by as many resources as possible, the plight of so many creatures we at the RSPCA have for years called “the back yard prisoner.” It does spread the word to people we attract that there are other sources such as yourself who may have just what they are looking for and vice versa. All too often in the past there has been rivalry and a sense of “competition” between similar welfare bodies causing objectives to become a bit hazy. Thanks to technology, IT and the web, there is a real opportunity to touch every audience possible and exploit every opportunity possible to achieve all our re-homing objectives. I am so glad we got together and hope for a long and fruitful – and expanding relationship.”

RSPCA Maidenhead Branch

“Although we have our own website we find that some of the dogs in our care take ages and ages to re-home, probably because they’re not of the cute and cuddly variety. Being able to put the dogs on DogsBlog has made a real difference to them and has, ultimately, meant that they’ve found homes much quicker than would have otherwise been possible. I really like the site and I know there are some very grateful dogs out there languishing in their new homes. There are also a lot of very happy volunteers at our branch too, as every dog re-homed means that what we do is worthwhile!”

Neapolitan Mastiff Welfare

“Thanks again for putting so much effort into DogsBlog. It is the most successful rehoming site we put our dogs on.”

The Mayhew Animal Home

“The Mayhew Animal Home only lists dogs for re-homing on a few websites and the majority of our enquiries come from DogsBlog, so we are always keen to get details of our handsome hounds posted on there. Even if we get inundated with enquires for just one specific dog it still draws people through the doors of our Home, meaning that our other dogs also have a chance of finding a new family, which is fantastic.”

Northern Rose Boxer Rescue

“Since using Dogsblog we have seen a significant increase of people coming on to the forum we run looking for our dogs. This has resulted in the past 2 months a 35% rise in the rehoming of our dogs to fantastic forever homes. People have told us that Dogsblog gives them a well set out site where they can view dogs by breed, age and sex and the site is very user friendly. Overall Rescue places benefit because their dogs are placed on the site and potential new forever homes can find the dog they have always wanted.”

Kirkby Pet Welfare

“DogsBlog is the main reason for our recently increased rehoming rate at Kirkby Pet Welfare. It has been a fantastic resource for us, and we have been able to help more dogs in need as a result. DogsBlog has also enabled us to rehome our dogs further afield, because it reaches such a wide audience. The staff are extremely helpful, and quickly respond when a new dog needs to be added. Many thanks DogsBlog!”

RSPCA Lincolnshire Mid & Lincoln

“We would like to take the opportunity to thank all of you for the fantastic, timely support provided. We think dogsblog is by far the main reason for the rehoming we have done over the last couple of months, including some hard to home dogs, including staffies / older dogs.”

Japanese Akita Welfare Trust

“Dogsblog is a powerful tool in helping us re home the dogs we have in need, they have helped us to re home many Akitas, with one quick email they are listed with in days and ready for the public to view.”

Rescue Remedies

“I can’t rate the efforts of the DogsBlog Team highly enough. They get the Rescue Remedies rescue dogs ads out there quickly with nicely tailored descriptive ads in an easy to read/ precise format. The DogsBlog staff are a pleasure to deal with and the enquiries we get in on the dogs from the public is steady – sometimes assisted by the DogsBlog team when the public don’t quite grasp how the site works – we are always grateful for these leads and the fact that they take the time to pass them on. We also welcome the opportunities passed our way to feature/get more exposure on our dogs when DogsBlog run a campaign/press effort. I often pass the site details on to people looking for a particular/specific breed of dog as the way the site is categorised saves so much search time”.

Leicester Animal Aid

“Leicester Animal Aid re homes on average 350 dogs each year and have more recently been using the service provided by DogsBlog, a website enabling rescue centre’s to feature some of the dogs looking for new homes. We have received an excellent response from people across the country looking to re home a rescue dog. I think the site is really easy to use, is up dated regularly and also provides useful information for any one looking at a new pet. We have had many enquiries from the DogsBlog site and re homed many of our dogs to loving new homes.”

RSPCA South Cotswolds Branch

“We have found DogsBlog to be very effective in finding homes for our dogs it seems to attract quality experienced homes and dogs that I thought would be more difficult to find homes for have found fantastic homes very quickly. For would be dog owners it’s an easy site to navigate around to find your perfect friend.”

West Yorkshire Dog Rescue

“The Dogsblog website has been single-handed instrumental in the tremendous success of West Yorkshire Dog Rescue since we stared 5 months ago to use the site to advertise our dogs needing homes. The adverts appear on the website promptly with the photos and words that we provide giving us the benefits of both showing what the dogs look like and informing about their nature and characteristics. There is a wide and intelligent dog loving readership as evidenced by the high quality of the homes we get offered for our dogs. In terms of volumes of calls, we have considerably increased our rehome rate which means we can save many more dogs compared with before we used this site. The staff running the website have established a personal relationship with us, always extremely helpful, which gives us the benefits of being flexible and able to discuss options with them for positioning the adverts and words to use. We are overall extremely satisfied; and the dogs of West Yorkshire benefit tremendously from this site. Well done everyone at K9 Media.”

Royston Animal Welfare

“Dogsblog gives small charities like Royston Animal Welfare the opportunity to advertise their dogs to a wider audience. Last year this resulted in a ‘difficult dog’ finding a new home far quicker than we could have expected with DogsBlog’s help.”

Trude Mostue, celebrity vet:
“ is a fantastic example of the entire pet industry coming together for the common good.

Victoria Stilwell, Dog Behaviourist & TV Personality
“ is an easy and effective way to find the perfect rescue dog. Those who are interested in a dog of a particular age, sex or breed can easily find what they are looking for on the site and because it casts the net wider that just the local area, more dogs have a chance of being adopted. The site provides shelters another valuable way in getting their dogs re-homed with the right kind of families. It’s an excellent idea and I wish it every success.”

Claire King, Actress
“A good idea, the more dogs who can be united with the right families for them, the better. I think the best thing about owning a dog is the fact that it makes you a more responsible person because you have someone else to look after who can’t look after themselves and you are responsible for their welfare.”

TV presenter Philippa Forrester
“As a dog lover and someone who has re-homed dogs in the past, I think is a fantastic initiative. It will allow more dogs to find new homes and be united with loving owners, which can only be a good thing.”

Emma Milne, TV vet and rescue dog lover
“Having only ever owned rescue dogs I am one of their biggest fans. Many people assume the words ‘rescue dog’ somehow mean an inferior pet or damaged goods. Dogs are truly wonderful animals to share your life with and this is the same no matter what their origin. So many dogs need loving homes and providing such a home for an animal in need is one of the most satisfying and rewarding experiences imaginable and helps you to find your perfect rescue dog from the comfort of your own home.”

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Charities Partnered With

  • 4-Paws Rottweiler Rescue Oxfordshire Middlesex and Worcester“>4-Paws Rottweiler Rescue Oxfordshire Middlesex and Worcester
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  • Akita Rescue and Welfare Trust UK“>Akita Rescue and Welfare Trust UK
  • Aldridge Animal Rescue Walsall“>Aldridge Animal Rescue Walsall
  • Alexas Animals North Northumberland“>Alexas Animals North Northumberland
  • All Creatures Great and Small South Wales“>All Creatures Great and Small South Wales
  • All-Breeds Rescue London“>All-Breeds Rescue London
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  • Cane Corso UK and Molosser Rescue“>Cane Corso UK and Molosser Rescue
  • Carr House Rescue Centre Hull“>Carr House Rescue Centre Hull
  • Chancepixies Rehoming Kent“>Chancepixies Rehoming Kent
  • Clymping Dog Sanctuary West Sussex“>Clymping Dog Sanctuary West Sussex
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  • German Shepherd Dog Rescue UK“>German Shepherd Dog Rescue UK
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  • Greyhound Welfare in Wales“>Greyhound Welfare in Wales
  • Greyhounds Galore Middlesbrough“>Greyhounds Galore Middlesbrough
  • Greyhounds In Need Surrey“>Greyhounds In Need Surrey
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  • GSD Lifeline“>GSD Lifeline
  • Hope Rescue Wales“>Hope Rescue Wales
  • HULA Animal Rescue Milton Keynes“>HULA Animal Rescue Milton Keynes
  • Hungarian Vizsla Society Rescue“>Hungarian Vizsla Society Rescue
  • Japanese Akita Welfare Trust“>Japanese Akita Welfare Trust
  • Jerry Green Dog Rescue
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  • Kerry Greyhound Connection“>Kerry Greyhound Connection
  • Kirkby Pet Welfare Nottinghamshire“>Kirkby Pet Welfare Nottinghamshire
  • Labrador Rescue South East and Central“>Labrador Rescue South East and Central
  • Leicester Animal Aid“>Leicester Animal Aid
  • Lizzies Barn Animal Sanctuary Carmarthenshire“>Lizzies Barn Animal Sanctuary Carmarthenshire
  • Lurcher Link“>Lurcher Link
  • Lynton Rescue Essex“>Lynton Rescue Essex
  • Manchester Dogs Home“>Manchester Dogs Home
  • Many Tears Animal Rescue Camarthenshire“>Many Tears Animal Rescue Camarthenshire
  • Margaret Green Animal Rescue Devon and Dorset“>Margaret Green Animal Rescue Devon and Dorset
  • Mayhew Animal Home
  • Mid Sussex Happy Breed Dog Rescue Society“>Mid Sussex Happy Breed Dog Rescue Society
  • Mutts In Distress Hertfordshire“>Mutts In Distress Hertfordshire
  • National Animal Welfare Trust“>National Animal Welfare Trust
  • Neapolitan Mastiff Welfare UK“>Neapolitan Mastiff Welfare UK
  • New Forest Animal Rescue“>New Forest Animal Rescue
  • Northern Rose Boxer Rescue“>Northern Rose Boxer Rescue
  • Nottingham Retired Greyhound Trust“>Nottingham Retired Greyhound Trust
  • PACT Animal Sanctuary Norfolk“>PACT Animal Sanctuary Norfolk
  • Pawz for Thought Tyne and Wear“>Pawz for Thought Tyne and Wear
  • Portsmouth City Dog Kennels“>Portsmouth City Dog Kennels
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  • Pro Dogs Direct“>Pro Dogs Direct
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  • Rain Rescue“>Rain Rescue
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  • Retired Greyhound Trust Devon“>Retired Greyhound Trust Devon
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  • Rochdale Dog Rescue“>Rochdale Dog Rescue
  • Rosedene Animal Rescue Centre Walsall“>Rosedene Animal Rescue Centre Walsall
  • Rotherham Dog Rescue“>Rotherham Dog Rescue
  • Royston Animal Welfare“>Royston Animal Welfare
  • RSPCA Altrincham Cheshire Branch“>RSPCA Altrincham Cheshire Branch
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  • South Gloucestershire Council“>South Gloucestershire Council
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  • St Giles Kennels and Rehoming Centre Somerset“>St Giles Kennels and Rehoming Centre Somerset
  • Staffies In Need – Southern England“>Staffies In Need – Southern England
  • Stray Action for Dogs“>Stray Action for Dogs
  • Swindon Borough Council“>Swindon Borough Council
  • The Algernon Trust Animal Sanctuary Northamptonshire“>The Algernon Trust Animal Sanctuary Northamptonshire
  • The Blue Cross“>The Blue Cross
  • The Destitute Animal Shelter Bolton“>The Destitute Animal Shelter Bolton
  • The Endangered Dogs Defence and Rescue“>The Endangered Dogs Defence and Rescue
  • The Haven Southampton – Portsmouth“>The Haven Southampton – Portsmouth
  • The Oldies Club“>The Oldies Club
  • The Peoples Animal Rescue and Rehoming Team“>The Peoples Animal Rescue and Rehoming Team
  • The Stubbington Ark Animal Shelter Fareham Hampshire“>The Stubbington Ark Animal Shelter Fareham Hampshire
  • The York RSPCA Animals Home“>The York RSPCA Animals Home
  • Three Counties Dog Rescue Lincolnshire“>Three Counties Dog Rescue Lincolnshire
  • Valgrays Border Collie Rescue Surrey“>Valgrays Border Collie Rescue Surrey
  • West Midlands Husky Welfare“>West Midlands Husky Welfare
  • West Yorkshire Dog Rescue“>West Yorkshire Dog Rescue
  • Wiltshire Animal Rescue and Sanctuary“>Wiltshire Animal Rescue and Sanctuary
  • Wolfwood Rehoming Lancaster“>Wolfwood Rehoming Lancaster
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  • 1 According to annual kennelling costs of £6.65 per day per dog published in January 2008

    Source: – the K9 Magazine blog

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