The World Travel Market is a key venue for Philippines tourism promotion. It is estimated that more than 100,000 UK visitors may travel to the Philippines in 2010. "Despite decades of pressure, the Philippines authorities are failing to enforce the law and stop the cruel and illegal dog meat trade," said Andrew Plumbly, Executive Director of Network for Animals. "Network for Animals is calling on British people and businesses to think twice before supporting tourism in the Philippines until the brutal dog meat trade is stopped." Dog meat eating was banned nationwide in the Philippines in 1998 and recent legislation has increased penalties for convicted dog meat traders. Despite the strong laws, lack of enforcement has allowed the commercial dog meat trade to proliferate, with approximately half a million dogs slaughtered every year under extremely inhumane circumstances. Cruelty is endemic in the dog meat industry. Captured dogs, many of them stolen pets, have their muzzles bound with nylon string and their front legs forced behind their backs and tied. Dogs are left in this condition, sometimes for days, in extreme heat without food or water. During transport, approximately 100 dogs will be forced into a cage the size of a double door fridge. Overcrowding is so extreme that up to 90% of the dogs suffocate before reaching backyard slaughterhouses, where the survivors have their throats cut while conscious. NFA has campaigned for several years on the dog meat issue in an effort to create strong legislation in the Philippines that is effectively enforced. Recent pressure from NFA brought about the tabling of an Early Day Motion (EDM #774) that was signed by 250 UK MPs urging the UK government to press the Philippines government to enforce their anti dog meat laws.