Dog owners around the country are being offered the chance to make extra money by simply changing their pet’s name to ‘Jeremy’.
Owners who agree to change their dog’s name using the hashtag #Jeremy on Twitter (www.twitter.com/BeagleStreet) will be sent a £100 cash payment in return for wearing a ‘Jeremy’ labelled collar for the rest of the month.
The stunt is being carried out by online life insurance provider Beagle Street in an effort to create a nation of four-legged ‘Jeremys’ after the star of its new TV advert – a talking dog called Jeremy.
The name-changing initiative follows research revealing Max, Jack and Daisy to be the most popular dogs names in the UK. Traditional dog names like Rover, Rex and Buddy were nowhere to be seen with the most popular list dominated by ‘human’ names including Bob, Alfie and Millie.
Speaking about the name change stunt Matthew Gledhill, Managing Director of Beagle Street, said: “There are over 9 million dogs in the UK and each name tag is a potential ad for us so we are very happy to put some pounds back in people’s pockets and make our Jeremy famous. It’s a bit barking but we’re hoping that dog owners up and down the country will help us celebrate his arrival by renaming their own furry friends – and of course there is a handsome reward up for grabs for those that do.”
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Ryan O'Meara is group editor at Total Pet Publishing. A former professional dog trainer, Ryan is a frequent commentator in the media on a wide variety of canine issues including dog attacks, animal welfare and dog behaviour.