Butcher’s Pet Care has re-packaged its famous blue cans in an ambitious bid to win the hearts of consumers and become Britain’s favourite canned dog food brand by the close of 2010.
The re-design by leading FMCG design house, Springetts, follows a major round of customer research by Butcher’s which saw owners talk about their dog as ‘one of the family’ whose health and happiness is integral to family life.
Source: DogMagazine.net – the K9 Magazine blog
Butcher’s Bids to Become Britain’s Favourite Dog Food
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